SAKSHAM ARORA

Spearheaded the successful launch and market positioning of three OEM B2B brands—Klara Projections, Früger Cables & Accessories, and Melo Acoustics—across consumer electronics and luxury AV sectors.

Designed and implemented premium packaging and comprehensive brand strategies for Früger Cables, significantly enhancing market presence and elevating customer perception.

Cultivated Klara Projections into a category leader through the development of a cohesive visual identity, robust digital presence, and strategic market alignment.

Directed Melo Acoustics' strategic entry into the luxury AV segment, utilizing high-end storytelling, elevated brand assets, and targeted marketing to capture premium market share.

Bootstrapped and scaled AV Shack into one of India's leading e-commerce platforms for audiovisual equipment, generating over $3.45M USD (₹28.48 crore) in gross sales and acquiring 4,500+ unique customers.

Drove a 67% increase in sales growth, 35% rise in customer acquisition, and 20% improvement in conversion rates within one year through strategic Shopify optimization and digital marketing campaigns.

Directed comprehensive digital marketing initiatives, attracting over 2 million website visits via targeted campaigns, paid advertising, and cohesive branding efforts.

Pioneered customer-centric strategies and brand positioning, establishing AV Shack as a trusted leader in a highly competitive e-commerce landscape.

Founded and led a nonprofit initiative, delivering an 'Integrated Branding & Digital Marketing' course to 79 undergraduates at Fomic Polytechnic University (Douala & Buea).

Designed and executed a complete academic program, including syllabus creation, instructional delivery, assignments, certification, and evaluation.

Successfully institutionalized the program into the university curriculum, ensuring sustained educational impact through faculty-led instruction.

Served as a judge for VE International's New York State Business Plan Competition Championship Round, evaluating high school business proposals based on innovation, feasibility, and presentation quality.

Designed and published newsletters for Model United Nations events and the official school publication, Sagrika, enhancing reader engagement.

Introduced creative layouts and visual storytelling techniques, significantly improving content appeal and reader engagement.

Coordinated with cross-functional teams to produce timely, professional-grade content, earning recognition for innovative editorial leadership.

Drove welfare initiatives and campus engagement for a student body of 1,400 students, enhancing student experience and community.

Evaluated and improved safety compliance across affiliated schools, implementing action plans to address identified deficiencies.

Directed a team of 116 members to execute impactful donation drives and outreach programs, delivering services to underserved communities.

Organized educational campaigns and workshops, fostering awareness and participation on critical social issues within the community.

Managed technical operations for annual MUN conferences with over 200 participants, ensuring seamless event execution and participant experience.

Led journalism, photography, and content reporting teams, enhancing the quality and outreach of event publications.

Developed impactful publications that elevated the MUN's reputation within the academic community, securing recognition for excellence in event coordination.